nazar

  • activation
  • branding
  • product design

they can't read. But now they can see clearly.

Dubai's construction workers are constantly exposed to sun and sand that can cause acute damage to their eyes. Most of them also cannot read. So, we created a Snellen chart using construction equipment icons instead of the typical Snellen chart icons.

the charts were distributed to workers at different sites. Any worker with poor eyesight was directed to an Aster clinic for a free comprehensive eye check.

nazar's simplicity and effectiveness to address a critical problem, picked up awards across the globe, cementing our place as one of the top advertising agencies in Dubai.

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