In love with fashion
- film
- brand campaign
- concept creation
weaving an arab youth-focused campaign
To launch Splash's Winter 2020 and Spring 2021 campaign for women and men, 'In love with fashion', we took a bold, fun and fresh approach based on insights that define today's Arab youth.
Epitomizing the raw energy that defines today's Arab youth, the campaign brings to life a dystopian diary that plays on the reality of what it means to be young and 'Khaleeji' today and to truly be In love with fashion in your own unique way.
As Splash's advertising and creative agency in Dubai, we played on self-expression and redefined the category through pastel hues, stark contrasts, and raised awareness on Splash's sustainable collections.
