forget me not

  • activation
  • design
  • product design

piecing together Alzheimer's disease

the forget me not initiative by Dubai health authority aims to raise awareness of early-onset Alzheimer's disease.

it depicts what typically happens to a person with this disease, as a little bit of themselves are symbolically fragmented into pieces over time.

as a leading creative agency in Dubai, we raised awareness with DHA on how counselling can put the puzzle back together for people diagnosed with the disease.

infectious art