footnote for the breast
- activation
- design
- experiential
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a lump in their shoes
in the region, breast cancer is the most common type of cancer among women. Yet, talking about breast cancer is taboo. So, we created a unique footnote to raise awareness on breast cancer and get women to get themselves checked in a discreet way.
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0 taboos were broken by utilising this simple yet effective communication tool. This award-winning campaign attracted over 22 global awards and reinforced our position as one of the top advertising agencies in Dubai.
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