Footnote to the breast

A lump in their shoes

Footnote to the breast

A lump in their shoes

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We imprinted pebbles with a message and left them in the shoes of women who went to pray at mosques. When they returned after prayers and wore their shoes, they discovered a "lump" in them.

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Zero taboos were broken by utilising this simple yet effective communication tool. This award-winning campaign attracted over 22 global awards and reinforced our position as one of the top advertising agencies in Dubai.

tuesday