falafel talks

  • packaging
  • branding
  • activation

the snack of Arabia

the most popular attraction in Dubai, Global village wanted to reinforce its dominance within the arab expatriate community. So, we decided to use a snack that most Arab nations claim to be their own and turned it into an all-new medium; The Falafel.

as a leading branding agency in Dubai, we created 5 unique wrappers, each inspired by a different Arab country, with popular phrases and design elements unique to Egypt, Syria, Lebanon, Palestine and Jordan.

across Dubai, some of the most popular Falafel sandwich joints served their beloved snack wrapped in these unique designs. Reminding arab expats across the city that global village is the go-to family-friendly destination.