Care for earth hour

  • activation
  • design
  • product design

Switch off lights. Turn on action.

Everyone knows about earth hour and how it works. Care condoms took a new approach to earth hour communications by designing a set of limited edition condoms that raised awareness on the importance of energy conservation.

A total of 60 designs were produced, one for every minute of earth hour, and each of the packs carried a different message.

The condoms were designed in Dubai and distributed across Malaysia’s top watering holes a week before earth hour. The packs were a big hit and the cause to do good for the planet was even bigger.

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